It's getting harder to distinguish between the good guys and the bad guys, but one thing is clear - the team at AntiHero don't care what you think of them. Established by professional skateboarder Julien Stranger in 1995 following a proposition from Jim Thiebaud (co-founder and owner of Deluxe Distribution), the AntiHero brand was intended to shake-up an industry that was perceived at the time as being "stale", and that's exactly what it did.